WhatsApp is the world’s best-known messaging platform. In 2020, its viewership has increased monthly to 2 billion active users. This marketing channel is a requirement for companies in underdeveloped nations that wish to connect to the public. For example, 340 million people in India and almost 100 million in Brazil use WhatsApp monthly. However, the network is also a good alternative for US market promotions: 68 million Americans have at least once month access to WhatsApp.
WhatsApp marketing allows your consumers to be in contact — over half of WhatsApp users check the app every day. Every day. You may be confident that you get your bids better still because SMS has a 98% open rate
Lastly, your clients enjoy this avenue of communication. They trust brands with chat applications more – 53 percent say they buy from chat firms.
There are nevertheless additional grounds in your marketing plan for implementing WhatsApp. Read about this marketing channel to discover more about it. Messengers are a great chance to enhance your marketing approach. The use of WhatsApp for your corporate promotion results are four favorable.
Relation with the customers.
More than 55 percent of the individuals who use message applications feel more linked to a brand.
It makes WhatsApp marketing an informative method to create deep consumer interactions.
Keeping such a link helps companies, in turn, save costs because retention of customers is 5-25 times lower than buying.
WhatsApp offers a rich set of customization possibilities to the company.
You may, for example, give unique welcome greetings, birthday feedback, special offers, etc.
This strategy maintains customers’ commitment to a company – more than 70% of consumers report that they exclusively use individualized marketing communications.
Marketing for WhatsApp acts as a kind of wand for your sales. The easy method to add a WhatsApp phone number to your website might lead to a sales increase of 27 percent.
It tends to create confidence in potential customers by reaching a brand alone via any messaging app. In order to buy from a firm, at least 66 percent are more enthusiastic about messengers.
Design your communication
In comparison to other mediums, WhatsApp messages have outstanding open rates. Your marketing on this channel will nevertheless be dead in the water if you give irrelevant or badly created material.
Start by pointing out your major subjects and statements. Try not just to promote oneself, but also to educate and entertain your audience. Maintain your communication brief and sweet – often individuals check WhatsApp and don’t have time to read long messages.
WhatsApp marketing represents a wonderful opportunity to strengthen your brand and develop profound, long-lasting consumer interactions. Go beyond WhatsApp to obtain greater outcomes and manage all your consumers’ channels.
Infinity Reach is one of the top Digital Marketing Agencies based out of Hyderabad, Telangana. We started Infinity Reach to help Companies Go Online and achieve their Marketing Goals through Digital Marketing.