Every Consumer looks for three key eminent factors when they are searching for products and services :
3] Low Price
After the pandemic more and more people have resorted to online shopping and in the hustle bustle of daily life e-commerce provides us with all the three eminent factors .According to Oberlo there were 2.14 billion global digital buyers in 2021 and it is still increasing rapidly . There has been a major shift in the ecosystem specially after the pandemic and has lead to a chain of changes from selling to buying and consumer experience .
GOOGLE THE HERO .
Google was initially started by Larry Page and Sergey Brin as a search engine but today it has become an essential toolbox for everyone from consumers , businessmen , scientists , educators etc. It has diversified into numerous projects and it keeps redefining technology with a greater and bigger vision everyday . As we say that today is Talk and Walk with google .
GOOGLE – THE CONSUMERS HERO
Today as consumers we don’t have to keep loitering in markets aimlessly to find our products ,we don’t have to choose between various products or learn through the trial and error method as all products and their reviews are available to us . It starts with analysing the consumers mind with artificial intelligence and its brilliant algorithms from creating awareness to door step delivery . It has become the most well equipped accomplice in the consumers journey . Let us check out some google tools and view that how google is the consumers .
Google Shopping is a product search service by google that helps consumers search for products from all e commerce websites , review products and compare costs and do online shopping . It shows us a variety of products and provides results according to the filters we provide so that we can buy tailor made customised products . Google shopping keeps updating with the sellers so we can buy and purchase according to new trends and current prices . If a product is new and If we are buying it for the first time it also displays the reviews and shows ratings for us to introspect and take better buying decisions .
Take a right turn then left then again right and then you are lost , Google maps is like you carry the world with you . It is a web based service that displays maps , aerial photography with the help of satellites so you don’t need to feel scared when you are at a new place , it gives you directions and alarms you once you reach your destination . Wikipedia says that in 2020 1 billion people use google maps around the world . It also lets us know the position of traffic in different areas so we can plan our routes and trips accordingly . Service and start-ups like OLA , Uber other delivery services depend on google maps for easy routes . As consumers when we search for shop addresses on google , google provides us with a map and directions to reach the shop so it not only gets the consumer but also shows a route for consumers to find their way . It also gives a panoramic street level views of various locations .
Google ads are paid advertisements that are search keyword based .When you are looking for a particular product on google , it ranks websites with ads that take you to the page where your products are available . This makes the product hunting easier . By a single click you can reach . The best part is that the ads reach you at the right time when you come to google intentionally to buy a product or when you come with the search intent .
No change , fear of mishandling cash in public , google pay is a digital wallet platform that allows you to make in – person contactless purchases and make payments via app , tablets and mobile phones . It also helps in buying , coupons , paying recharge and electricity bills . It is usually activated with a pass code . The best part is google pay does not pay or receive in a separate digital wallet but directly into the bank accounts so the customer doesn’t have to go through a dual process . You will just need to link your bank account with google pay and set the UPI pin . The transactions are instant and effortless . It also provides you with other cashbacks and offers .
GOOGLE FLIGHT SEARCH
It is a web search service by google that assists and guides you and gives you best offers on flights, you can also search about various travel destinations and explore various tourist destinations . It also provides with hotels and best flight prices . It also provides covid guidelines and protocols in your destinations . It provides long term data in the form of graphics and charts to give a better understanding visually .
GOOGLE TRANSIT –
Not everyone is equipped with two wheelers or four wheelers , many people are dependant on public transport but sometimes we are unaware about various routes and destinations . Google Transit uses the latest agency data with the help of google maps . It informs us about fare prices , metro schedules , bus timings etc , not only does it provide with real time data but statistical information for regular travellers .
Google is all about creative problem solving , It has brought innovation with technology . As we live in a world where the first morning ritual is to check our smartphones and as we thrive in the digital age google has played a major role in bringing a digital renaissance and it continues to be the game changer and player in technology in the world .
Infinity Reach is one of the top Digital Marketing Agencies based out of Hyderabad, Telangana. We started Infinity Reach to help Companies Go Online and achieve their Marketing Goals through Digital Marketing.