If you own a business in Hyderabad, you must understand that you cannot make mobile marketing optional for your business. The popularity of smartphones has risen multi-fold and users are searching for information more on their mobile devices rather than personal computers.Studies show that the adoption of mobile devices is increasing at an unbelievable rate and customer conversion rate from smartphones has gone up to 64 percent. Therefore, optimization of your mobile marketing can dramatically increase the conversion rates for your business. Digital marketing companies in Hyderabad should be able to help you in this regard.
Why Is Mobile Marketing Important
1: People are spending more time on their mobile devices
On an average, people spend about 10 hours a day on their mobile devices. Studies carried out by eMarketer reveal that approximately 30 percent of this time is spent on tablets or smartphones. This means that there is ample opportunity for you to capture users’ attention and tell them about your business on the device which has become an essential part of their day-to-day life. By 2019, according to predictions, about 72 percent of marketing money will be spent on developing apps and ads for mobile platforms.
2: Mobile marketing and mobile commerce are closely linked
Smartphone users buy things from eBay, Amazon, and other such e-commerce websites right from their devices. Businesses that have recognized this behaviour of consumers are developing user-friendly websites and portals to facilitate buying. More than 60 percent of e-commerce visits are initiated from a mobile device.
3: Mobile marketing drives sales
Mobile technology enables users to compare online and in-store prices as they walk down the aisle of a brick and mortar store. If you optimize your website and make it easily navigable, you can enjoy an edge over your competitors. Moreover, search engines give preference to sites that are mobile-friendly.
4: SMS enjoy a higher open rate
The open rate of SMS is 98 percent and 90 percent of the people that open messages read them within three seconds. The open rate of emails and other digital channels is far less. Therefore, by tailoring your SMSs you can make your customers start their search right on the device.
5: Mobile marketing enables a broader market reach
Mobile devices are fast becoming popular communication tools across all demographics. This is because they are lighter, smaller, portable, and cheaper compared to computers and laptops. They are also faster and more powerful.
Increase the ROI For Your Business through Mobile Marketing
If you are wondering as to how you can increase the ROI for your business, here are a few tips:
In mobile marketing, the keywords should have a context focus. This is because Google shows up results on the basis of user intent. Make your website appealing to mobile users.
Users should be able to easily navigate your website on their mobile device. This will keep them on your site. It is important for optimization purpose as well.
Text message marketing is very effective. One advantage of SMS marketing is that it makes it easy to track results.
Tracking the results enables you to make adjustments and improve your sales. Track the conversion rates of both paid and unpaid traffic.
Infinity Reach is one of the top Digital Marketing Agencies based out of Hyderabad, Telangana. We started Infinity Reach to help Companies Go Online and achieve their Marketing Goals through Digital Marketing.